Question 2

Question 2
How does your media product represent particular social groups?

My magazine is aimed at a similar target market as Spin magazine which both represent particular social groups through images, colour and language. As both magazines are aimed towards niche aspiring female audiences both images on the front covers are used to appeal to this target market. To do this I have used a range of techniques also reminiscent to Spin magazine. In both images there is a use of plain white background which makes the female the focus of the page. Both are dressed fairly modestly in order to appear real and accessible to the reader. I also used a lace top to ensure my model had a more feminine look to her as she had short hair which otherwise could have appeared too masculine. Both are lit very brightly, giving a positive and friendly vibe to both images. Both images use body language to comminuicate with their target audience through image and therefore represent this particular social group. Both have similar gestures and body language. The open mouth expression and bold hand gestures of both artists suggest attitude and confidence, which are qualities in a person that would appeal to my target market as they would see these as admirable qualities.As we are in the twenty first century where women are in a society which is very much equal, it is important to remember to advocate this pride and independence to represent my social group of women who have grown up with the message they are just as good as men.

Both dressed in what looks like high street fashion. The clothes are slightly edgy and sexy in an understated way(leather used on Spins cover and lace used on Noise) which is a reflection of the edgy sound and image they convey to society which represenets the social group of aspirers, which is my target market (as later on will be revealed in my evalation). Aspirers are people who strive to suceed and are often seen to be hopeful and "wanabees". These people are almost all middle/working class and are very often young people who are discovering their identity, and can be influenced greatly by the media which makes them a very impressionable market. The clothes and poses represent this market, as the clothes are the type of clothes these people would wear and like. If they were dressed in couture designer outfits it simply would not work for this social group and it would not be what they are used to.

Also another technique I have used to represent this social group is through the engaging gaze of the girls in both pictures. While this also conforms (as seen in the previous question) to typical music magazine construction it also reflects the socialness of these people. And they way they like to feel connected in some way to those around them and also highlights a confidence to these people.