Music Magazine facts and figures

Kerrang

Total circulation sales are 52,272 (50,128 in UK and republic of Ireland) - 01-Jul-2008 to 31-Dec-2008.
Weekly music magazine of the rock genre.

- First Published June 6th 1981 with Geoff Barton as editor.

- Is famous (and criticised) for repeating the process of discarding bands when new musical trends become popular.

- Kerrang! Australia was launched by Emap in the late 1990's, however it was a monthly music magazine.
- The publishing company is Bauer Consumer Media (Emap sold 2/3 of the company to Bauer)

- Cover price is £2.20, which is cheap for the target audience (students, young people with low incomes etc..)

-Single copy subscription sales are 5,523 (5,062 in UK and republic of Ireland) - 01-Jul-2008 to 31-Dec-2008.
The Kerrang! empire has it's own awards ceremony, TV music station, Radio station and website.

- The magazine gives out occassional free gifts to satisfy the viewer such as calenders and CD's, however posters are included in every issue.

- It overtook NME as the number 1 rock/music magazine in the UK.

- Emap advertised the magazine more through its digital mediums such as Kerrang TV and Kerrang radio. This allows the magazine to generate more circulation figures and therefore more revenue. (Masthead Branding)
-The target audience is 16-25 year olds and specific towards rock music fans. However in recent years, the age of the audience has dropped and it is more 14-17 year olds who tend to buy and read it due to its featured bands being more poppy.

NME

NME Readers are entertainment enthusiasts!
• 80% of NME readers feel that music is an important
part of their lives
• 79% of NME readers like to listen to new bands
• 63% specially choose to listen to indie/guitar bands
• 49% specially choose to listen to live bands in studio
• 52% are interested in taking a musical
course/qualification
• 36% are thinking of buying a musical instrument in the
next year
NME readers are techno savvy
• 72% have a broadband Internet connection at home
• 67% have bought something online in the last 12
months
• 59% agree they like to keep up with the latest
technologies
More about the reader
• 34% are working full time, 18% are working part time
and 26% are full time students
• 62% read at least 3 out of 4 issues
• Almost half (49%) have been reading NME for at least
3 years
• 84% think the magazine gives them what they want
spending an average of 46 minutes reading each
issue
Key Facts
Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30