Question 3

What kind of media institution might distribute your media product and why?

In the magazine industry there is a broad

range of publishers- the most well

know being companies such as:

Bauer Media reaches over nineteen million UK adults across multiple media channels. It has more than eighty influential media brands spanning a wide range of interests, including

IPC Media (formerly International Publishing Company UK Ltd) is one of the United Kingdom's leading consumer

magazine and digital publishers, with a large portfolio selling over 350 million copies each year. IPC media produces millions of magazine per year including NME magazine, Look magazine and Now.

PC Media groups title

s under five magazine divisions: Connect (women's weeklies such as Now Magazine and Look), Inspire (leisure and specialist), Ignite! (men's lifestyle and entertainment), SouthBank (women's lifestyle and home interest) and TX (portfolio of television titles). In addition, there is Market force, the UK's leading magazine distribution business. Digitally they have WOTV and goodtoknow.

To find out more about IPC media click HERE

My magazine would be produced by the first division, however it will be published monthly rather than weekly. I would have my magazine produced by IPC media because it is a British company and is one of the leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year. Another reason why I would have IPC distribute my magazine is because they have a very well established female market and as my magazine is targeted at women, the consumers who already buy IPC media magazine will be easily influenced to buy my music magazine and they already produce one music magazine NME very successfully.