Question 4

Who would be the audience for your media product?

Social-economical categories for generations have been drawn on a certain technique of labelling certain social groups. These are A, B, C1, C2, D and E, however this labelling has become very narrow and restricting and often neglecting the social groups of the modern world- these are succeeders, aspirers, carers, achievers, radicals, traditionalists and underachievers. These groups often intertwine with the traditional method of categorizing people for example.......
Through out the magazine industry there is a variation of target markets and audiences. NME is aimed at males aged 17-30 and 'Kerrang ', a magazine which perhaps is a more similar target market to me is Spin magazine which is a music magazine for a young, forward-thinking audience. It also covers film, fashion, art and politics with a fresh slant and satirical attitude. These people would also be deemed as aspirers and the readers of this magazine would also enjoy my magazine.
See UK tribes

My music magazine is aimed at the social group of female aspirers aged 16-25. These people are not only catargorised on these three things but also includes their attitudes, interests, tastes and hobbies. My audience is a niche audience, as it is fairly small and quite limited. An aspirer is an ambitious and aspiring young person and by web definition an aspiring person is someone who hopes or dreams; especially to hope or work towards a profession or occupation striving for recognition or advancement . Generally these kind of people are young and thrive on bettering themselves and love to enrich their lives in a variety of ways. They often travel a lot and are fairly well cultured, however they are aspires- so they are not accomplished and spend their time ASPIRING to become better. The demographic of my audience would be a fairly young, positive group with an irreverent attitude who enjoy humour in the form of dry wit. My magazine is aimed to promote a slightly rebellious attitude and self confidence. They would be relatively forward thinking and have a diverse open minded attitude towards life. They would also be more interested in "the next big thing" rather than well established commercial artists. Aspiring groups like to be the first- they like to discover new things and different things as it makes them feel more accomplished as a person- therefore my magazine is aimed towards breakthrough artists who are new to the music scene. They are often high archievers as they thrive on succeeding therefore have slightly more sophistication and compassion than other social groups.

This is the type of person I imagine to read my magazine.

Name: Amy

Age: 18

Hobbies: Going to gigs, visiting art galleries, going to festivals, socialising, travelling

Favourite TV Programmes: Skins, teen drama, documentaries, music channels, Never Mind the Buzzcocks, 8 out of 10 cats

Favourite Film: 500 Days of Summer

Fashion(where do you shop): Topshop/Topman, vintage/charity shops, Urban Outfitters

Music: Indie/alternative music e.g Friendly Fires, The Killers, Florence and the Machine, Maccabees, Bombay Bicycle Club, Delphic, Two Door Cinema Club